SESSION DETAILS – WEDNESDAY, FEBRUARY 27, 2019

7:15 – 8:15 a.m. 

Breakfast in the Exhibit Hall

8:30 - 9:30 a.m.

A200 KEYNOTE: Yippee! Another Day in Paradise…Driving Negativity Out of the Workplace

Liz Jazwiec, R.N., Founder and President, Liz, inc.

You’ve moved your team, they have gotten some results, and yet now things have stalled, what happens next? How do you raise the bar for you and your team? This session will reveal the lessons Liz learned about becoming a leader in difficult times. Attendees will benefit from her perspective of healthcare management and what guidance, mentoring and direction is needed from all leaders in order to achieve results and bring the team to the next level. Eliminating victim mentality at all levels of the organization begins the discussion. Then she swings into the heart of the matter, accountability. Liz’s extraordinary message will touch the leader in everyone as she talks about the tough subjects of changing behaviors, the myth of buy-in and managing morale. This session will provide great takeaways on techniques to improve responsibility and effective practices in creating organizational accountability.

Following participation in this session, learners should be able to: Describe clear-cut ways to hold staff to desired behaviors and drive results; discuss ways leaders can impact victim thinking; and acquire strategies in dealing with organizational resistance.

9:30 - 10:00 a.m.

Break in the Exhibit Hall

 10:00 – 11:00 a.m.

 
 

A201 Benchmarking: Moving Your Practice to the Next Level

George Smaistrla, Jr., FHFMA, CMPE, CPC
Curtis Mayse, FACMPE, CPC, CliftonLarsonAllen, LLP

Following participation in this session, learners should walk away armed with the latest national dermatologic financial benchmarking statistics pertaining to operational costs, accounts receivable and staff compensation and benefits. Participants will be given management tools to utilize these up-to-date statistics in order to plan, track and report on their clinic’s financial performance.

 

B201 How A Membership Club Can Drastically Increase Your Profitability

Sara Meyer, Creative Director and CEO, Mod Marketing

With the rising demand for cosmetic treatments and procedures in a highly competitive market, it has become necessary for practices to develop a program that rewards patient loyalty while also discouraging patients from shopping around for the best deals. Learn how to educate current and prospective patients about the practice and the benefits of the loyalty club. The session will also cover how to effectively brand and market the club and the most common mistakes to avoid when getting started.

Following participation in this session, learners should be able to: Understand the key elements needed to build a solid foundation for a loyalty club; design a club structure that will suit the practice’s unique needs; and how to effectively cross-sell all divisions to ultimately grow the practice.

 

C201 Top Five Compliance Strategies for 2019

Michael J. Sacopulos, JD, Medical Risk Institute

Compliance is a pain, but this session will remove unpleasantness from the topic and provide a concrete game plan. Following this session, learners should be able to: Recognize key areas and concepts of practice compliance; formulate a schedule of necessary compliance activities on an annual basis; implement protocols to move their practice into compliance; and do all the above without becoming physically ill or heavily medicated. Finally, attendees will receive handouts that will assist them with their 2019 compliance strategies.

 11:00 – 11:10 a.m.

 Transition Break

 11:10 a.m. – 12:10 p.m.

 

 

 

A202 AR Nightmares and What’s a KPI?

John Gwin, Founding Partner, The Auctus Group

Medical billing is overly complex to the point that it has become an industry unto itself. Receivables reports, profit and loss statements, and metrics and general can be deceiving or difficult to understand and plan from.

Following this presentation, learners should be able to: Understand the common process gaps and errors to avoid in accounts receivable as well as some really simple escalation tips; clearly understand receivables reports, profit and loss statements, and metrics and general. This presentation will provide a clear understanding of what to look at, how to look at it and why it is important to study these numbers. 

 

B202 Essential Doctor Referral Marketing Strategies

Glenn Morley, Senior Consultant, BSM Consulting, Inc.

With constantly changing networks and an American population that sees 10,000 individuals turning 65 each day, building a strong referral network is more important than ever. Learn about some of the key changes and discover some new ways to succeed. This session will be both informational and conversational. Together we can find solutions to help you differentiate your practice as an answer to the needs for referring physicians.

Following participation in this session, learners should be able to: Understand the challenges of getting and keeping referrals and the current needs and wants for referring physicians; articulate the high cost of failing to nurture and grow your referral network; and current opportunities to differentiate your practice in the competitive market today for attracting and retaining referrals.

 

C202 The HIPAA Security Rule: How to Manage Adherence

Raymond F. Ribble, President, SPHER, Inc.

Following participation in this session, learners should be able to: Gain a practical understanding of the HIPAA Security Rule and the current practices required to meet the obligations of securing EPHI. Differentiate between the HIPAA Security Rule and the Privacy Rule addressing and underlying Security Risk Assessment (SRA) requirements and obligations. With the continuing move from on-premise technology systems to the Cloud-based hosted solutions, the challenges of protecting your patient EPHI under the guidelines mandated by HIPAA, MACRA/MIPS and OCR, have only increased. Our speaker will present insight into the rules and some useful guides towards championing the digital security requirements within your clinic.

12:10 - 1:30 p.m.

Lunch Buffet:  Exhibit Hall

 1:30 – 3:00 p.m.

 
 

A203 Financial Round Table

William Kenney, CEO, Dermatology Consultants, P.A.
Tony Davis, Executive Director, Dermatology Specialists, P.A.
George Smaistrla, Jr., FHFMA, CMPE, CPC
Curtis Mayse, FACMPE, CPC, CliftonLarsonAllen, LLP
John Gwin, Founder, The Auctus Group

Following participation in this session, learners should be able to: Articulate the latest trends and best practices that foster optimal financial practice administration in the general dermatology and Mohs practice environment. The round table discussions are an ADAM favorite and serve as an interactive session to provide information on the latest trends and best practices in practice management. Questions are answered by presenters as well as session attendees through sharing successes and failures.

 

B203 Marketing Round Table

Nichole Holoman, Director of Operations, MacInnis Dermatology
Sara Meyer, Founder & Creative Director, Mod Marketing
Ali Kouros Co-Founder, MetaMed Marketing
Brent Cavender, Co-Founder, MetaMed Marketing
Glenn Morley, Senior Consultant, BSM Consulting

Following participation in this session, learners should be able to: Articulate the latest trends and best practices in marketing their dermatology practice and learn how to retain patients for strong, steady growth. Attendees and experts will discuss straightforward techniques and ideas through more elaborate methods to market their practice regarding general and cosmetic dermatology. The round table discussions are an ADAM favorite and serve as an interactive session to provide information on the latest trends and best practices in practice management. Questions are answered by presenters as well as session attendees through sharing successes and failures.

 

C203 Regulatory / Policies Round Table

Michael J. Sacopulos, JD, CEO, Medical Risk Institute
Virginia King-Barker, Business Manager, Duke University
Michele Blum, Practice Manager, Front Range Dermatology Associates
Raymond F. Ribble, President, SPHER Inc.
Marcia L. Brauchler, President, Physicians' Ally, Inc.

How important is your practices policy and procedure manual? Do you even have one? Is it up to date? Is it enough for you to withstand a legal challenge? Are you currently following regulation updates for human resource issues facing this nation and how are you receiving those updates? Following participation in this round table discussion, participants should be familiar with the latest trends and best practices as they relate to changing regulatory policies that affect the Dermatology practice environment. The round table discussions are an ADAM favorite and serve as an interactive session to facilitate networking and sharing of ideas related to the presented topic. Questions are answered by presenters as well as session attendees, who bring their unique perspectives to the group.

 3:00 – 3:30 p.m.

 Break in Exhibit Hall

 3:30 – 5:00 p.m.

 
 

A204 Understanding the Core Objective Assessments that Today’s Progressive Dermatology Practice Needs

Marie Czenko, MA, Senior Allergan Practice Consultant, Allergan

This session will present six pillars of assessment that are essential to monitoring the health and success of your practice: Fiscal, operational, marketing, patient experience, staff engagement and vision. Pillars will be defined, key assessments demonstrated and the need and value of monitoring will be presented. Following participation in this session, learners should be able to: Recognize key pillars of management; better organize and strategize healthy practice management; and understand the value of having a consistent historical review in each core area.

 

B204 Contemporary Controversies in Digital Marketing

Brent Cavender, Co-Founder, MetaMed Marketing
Ali Kouros, Co-Founder, MetaMed Marketing

Audience members will hear and participate in discussion of timely controversial issues in digital marketing. By discussing topics in a point counter point format, learners should be able to understand the advantages and disadvantages for important practice choices while observing an ROI assessment process to teach practice professionals to choose wisely for future digital initiatives. At a minimum, the following topics will be evaluated: WordPress vs. other platforms; CMS vs. non-CMS; templated websites vs. custom websites; contracts vs. no contracts; and digital services; produce vs. purchase (e.g. website, social, newsletters and blogs).

 

C204 Compliance Plans and Risk Analysis

Marcia L. Brauchler, MPH, FACMPE, CPC, COC, CPC-I, CPHQ, President, Physicians Ally, Inc.

With compliance plans made mandatory under the Patient Protection and Affordable Care Act, physician practices know that having a compliance plan is essential, but most wonder what to include or how to go about getting one that works. Most physicians do not have a "compliance budget," so the solution must be cost-effective. This do-it-yourself "how to" presentation discusses what works for other practices and details staff training requirements for each compliance topic.

Following participation in this session, learners should be able to: Understand the “heat map” created to help physician practices identify where to focus their resources (time, money, manpower and the attention of management, providers and staff) when it comes to compliance; the high-risk areas of compliance, medical records, and the False Claims Act (as well as other important federal regulations); and gather tips and lots of tools to make compliance a priority at your practice, and with your staff training.

 5:00 – 6:30 p.m.

 Reception in the Exhibit Hall

 7:00 – 9:00 p.m.

 Networking Dinners