SESSION DETAILS – TUESDAY, FEBRUARY 26, 2019

7:15 – 8:15 a.m. 

Continental Breakfast

8:15 – 8:30 a.m.  

Opening Remarks and Introduction of the Leadership College (A100)

Tony Davis, Executive Director, Dermatology Specialists, P.A., ADAM President 
Nichole Holoman, Director of Operations, MacInnis Dermatology

8:30 – 9:30 a.m.

A100 OPENING KEYNOTE: Designing Delightful Experiences to Attract and Retain Loyal Clients

Ryan Suydam, Chief Experience Officer, Client Savvy (A100)

In a world increasingly commoditized, how do the most successful practices stand out? What are the smartest businesses doing to attract, retain and grow their services with clients and patients? 87% of fortune 2,000 companies have implemented “Customer Experience” (CX) programs to stand out. During this keynote, attendees will learn the neuroscience behind why client/patient experience is THE deciding factor for most buyers. Learners will discover the critical components of a client/patient experience management program and a roadmap to implement the most important elements. Participants will engage in a lively “round table” discussion with peers to brainstorm the “critical moments of truth” most important to a dermatological practice’s client experience and creative ways to improve those moments.

 10:00 – 11:00 a.m.

 
 

A101 Successful Practice Management

June McKernan, Chief Operating Officer, Patient Preferred Dermatology Medical Group, Inc.

What does it take to successfully manage a practice? Following participation in this session, learners should be able to: Understand the breadth of knowledge a successful practice manager should have and develop; know the traits of becoming a strong leader; understand how to develop a strategic business plan; have appropriate policies and procedures in place; and know the presenter’s top five tips for administrators.

 

B101 Managing Change

Debra Phairas, President, Practice & Liability Consultants, L.L.C.

Nobody likes change except a baby! Physicians, managers and staff often find any change difficult and stressful. The healthcare landscape is changing rapidly. Managers must be proactive, nimble and able to manage change effectively within their organizations. Following participation in this session, learners should be able to: Assess growth strategies including merging, adding locations or providers; advise physicians on the financial, cultural and control aspects of being acquired or staying independent; recognize the signs of early dementia, skill impairment, substance abuse and disruptive personalities; compile documentation to substantiate concerns with physician leadership; select intervention strategies with experienced professionals (e.g. attorneys, consultants, counselors, psychologists and physician programs); protect the practice from lawsuits (e.g. malpractice and labor law cases); and counsel physician partners who may fail to act and describe risks to the practice.

 

C101 Clinical Trials Research in Academic Dermatology

Don Glazier, MPH, FACHE, Administrator, Department of Dermatology, OHSU

Research is one of the three missions of an academic clinical department. This session will focus on how to manage a successful clinical trials research program in dermatology. It will include discussion on startup, sustaining and incentivizing. Following participation in this session, learners should be able to: Develop ideas for starting a clinical trial program; understand some best practices for sustaining a clinical trial program; know ways to incentivize clinical trials; and gain knowledge from others in the session who have clinical trial programs.

 11:00 – 11:10 a.m.

 Transition Break

 11:10 a.m. – 12:10 p.m.

 

 

 

A102 The Trust Imperative

Mike Goossen, CPA, CEO, Columns 4 Success

All organizations are constantly changing and developing. So, the question for leaders becomes, in what direction is our organization developing? Is it becoming more stable, more productive and continually reaching its goals, or is it becoming unruly, in constant disorder and failing? There are several reasons for both positive organizational development and declining organizational development. However, the one key element that must be in place for success is trust.

Following participation in this session, learners should be able to: Understand the three components of trust and how to improve trust if it is lacking and how to build on trust already in place; understand the operational and financial impacts of the lack of trust; and receive the tools and insights on how to increase and maintain trust. This session is for everyone no matter if you think trust is high in your organization or if trust is a problem.

 

B102 Managing Diverse Generations in Your Practice

Danielle Copeland, MBA, Senior Management Consultant, Allergan Practice Consulting Group of Allergan, PLC

Following participation in this session, learners should be able to: Discuss the four different generations that a typical practice might employ; define the generation eras; identify characteristics of the four generations that medical aesthetic professionals interact with during a typical workday; understand the communication preferences and characteristics of each generation; and outline tips for effectively managing and communicating with each group.

 

B103 Revenue Cycle Management

Lance Goudzwaard, President, Center for Transformative Coaching  

Dermatology providers are struggling to meet the new demands that were brought about by the rising shift of patient as a payer. The surge in healthcare consumerism has fundamentally changed the payer landscape and practices without a strategy are going to lose patients and ultimately may have to close their doors.  

This session will examine how patient as a payer has changed revenue cycle management, what strategies should be deployed to meet this demand, and how modern revenue cycle technological solutions can ease the burden of collections, improve operating income, and perhaps most importantly, keep patients happy and loyal to your practice.  

The presentation will include tips and tools to better analyze a practice's revenue cycle, and will present case studies of other medical practices that have implemented modern revenue cycle technology solutions and examples of return on investment realized.  

Following participation in this session, learners should be able to: assess and evaluate how the revenue cycle is changing and why high deductible health plans are tipping the scales towards patient as the primary payer; develop strategies to address the rising surge of patient as a payer; identify potential revenue cycle technologies that will help collect more patient dollars; understand why adopting new technology is a smart initiative to help build patient loyalty and patient retention; and understand how other medical practices have improved their revenue cycle with technology.

12:10 - 1:30 p.m.

Lunch

 1:30 – 3:00 p.m.

 
 

A103 New Manager Round Table

June McKernan, Chief Operating Officer, Patient Preferred Dermatology Medical Group, Inc.
Heather Beard, Practice Manager, Montana Skin Cancer and Dermatology Center
Nichole Holoman, Director of Operations, MacInnis Dermatology
Mike Goossen, CPA, CEO, Columns 4 Success
Debra Phairas, President, Practice & Liability Consultants, L.L.C.

Following participation in this session, learners should be able to: Understand the latest trends and best practices that foster optimal practice administration in general dermatology and Mohs practice environments. During the discussion new managers can share the obstacles and triumphs they have faced being a new leader of their organizations. The round table discussions are an ADAM favorite and serve as an interactive session to provide information on the latest trends and best practices in practice management. Questions are answered by presenters as well as session attendees through sharing successes and failures.

 

B103 Advanced Manager Round Table

Wendy Stoehr, Practice Administrator, Advanced Dermatology & Skin Surgery
Sarah Nielson, Practice Administrator, Center for Dermatology & Plastic Surgery
Debra Phairas, President, Practice & Liability Consultants, LLC
Glenn Morley, Senior Consultant, BSM Consulting
Laura Baldwin, Senior Consultant, BSM Consulting
Danielle Copeland, Senior Management Consultant, Allergan Practice Consulting Group of Allergan, PLC

Following participation in this session, learners should be able to: Understand latest trends and best practices as well as current issues that have been identified by the attendees prior to this session. This moderated session will be an open discussion where the audience will be participating as well as sharing their own successes and challenges. With all of our accumulated knowledge, we can set the standard for best practices.

 

C103 Academic Round Table: Clinical Issues and Education

Virginia King-Barker, Business Manager, Duke University
Elizabeth Edwards, Dept. Administrator, UT Southwestern
Don Glazier, Administrator, Oregon Health & Sciences University
Lance Goudzwaard, President, Center for Transformative Coaching  LLC

Following participation in this session, learners should be able to: Identify best practices and gain new innovative ideas through discussion on a myriad of current and pressing topics relevant to clinical and educational operations in an academic setting.

 3:00 – 3:30 p.m.

 Break

 3:30 – 5:00 p.m.

 
 

A104 How to Hire Excellent Medical Office Staff

Debra Phairas, President, Practice & Liability Consultants, L.L.C.

The medical office is a multi-disciplinary “team sport.” All positions are important and interdependent with each other. The medical field is losing excellent employees to other industries. Learn how to hire the “superstar” employee. Hire for attitude and train for aptitude! This session will discuss:

  • Assessing staff needs based on specialty benchmarks.
  • Placing ads with key words to attract great employees.
  • “Situational interviewing” and other interviewing techniques to learn actual skills.
  • Job descriptions, elements to include and range of wages.
  • Offer letters to protect the employer.
  • Reference check questions, background checks and drug screens.
  • Benefits that make staff want to take the position and remain employed.
  • Training and motivating to succeed.

Following participation in this session, learners should be able to: Develop specific situational interview questions that will showcase the candidate’s experience and ability to problem solve; create job descriptions with ADA elements, salary ranges and accountabilities; and convince physicians why to invest in background checks, reference checks and drug screens.

 

B104 Workplace Burnout – How to Address Burnout with Managers and Staffing in Our Busy Dermatology Practices

Glenn Morley, Senior Consultant, BSM Consulting, Inc.

Following participation in this session, learners should be able to: Understand how the challenges in today’s healthcare environment and workplace can lead to burnout; articulate the high cost of burnout and the resultant cost of poor morale and turnover; and find solutions for addressing burnout at all stages and all levels in the busy dermatology practice.

This session will be both informational and conversational. You will hear from your fellow association members and be invited to share your successes and failures. Together we can find solutions that will help your teams navigate the high-stress environment in today’s busy practice.

 

C104 Enhancing Dermatology Education and Clinical Care with Point of Care Information (Live Webinar)

Art Papier, MD, Associate Professor of Dermatology, University of Rochester and CEO, VisualRx

Following participation in this live webinar session, learners should be able to: Understand the educational rationale of the use of clinical decision support in residency training; describe the benefits of decision support technology in the dermatology clinic; and understand how patients engage with information technology before, during and after the dermatology visit.

 5:00 – 6:00 p.m.

 Welcome Reception

 6:15 – 8:30 p.m.

 Networking Dinners