SESSION DETAILS – THURSDAY, FEBRUARY 28, 2019

7:30 - 8:00 a.m.

Continental Breakfast

8:00 - 8:30 a.m.

Practice Manager of the Year Award Ceremony

8:30 - 9:30 a.m.

A300 CLOSING KEYNOTE: How to Screw Up, Stress Out & Get Nothing Done!

Steve Bedwell, MD, Perspective Power LLC

Following participation in this session, learners should be able to: Understand step-by-step tactics for reframing challenges, shattering blind-spots and outthinking the competition; how to recognize emotional triggers; unhook from frustrating situations and stay focused; a science-smart approach for breaking bad workplace habits that doesn’t rely on willpower.

9:30 - 10:00 a.m.

Break

 10:00 – 11:00 a.m.

 
 

A301 What’s New for Dermatology in 2019 and Beyond

Cynthia Stewart, CPC, COC, CPMA, CPC-1, Manager, Coding & Reimbursement Resources, American Academy of Dermatology

The presentation will assist the attendees in identifying appropriate reporting of the new skin biopsy codes. A review of the increased specificity of ICD-10-CM codes commonly used in reporting dermatology service will be provided. A look at the 2019 Medicare Physician Fee Schedule updates and impacts will be discussed. Following participation in this session, learners should be able to understand and appropriately apply the new CPT and ICD-10 codes relevant to dermatology.

 

B301 Practice Management

Josh DeBlasio, Vice President of Sales, PCA Skin

Following participation in this session, learners should be able to understand applicable strategies to help the business side of the practice. This session will also contain some “pearls” from the cosmetics side of the business.

 

C301 Devices and Cosmetics Services: Taking It to the Next Level

Jessica Pape, Practice Administrator, Chicago Cosmetic Surgery and Dermatology
Kirstie Jackson, Practice Development Coordinator / Clinical Research Coordinator, Chicago Cosmetic Surgery and Dermatology

This session will discuss how to grow the cosmetic branch of your business, drawing revenue from devices, cosmetic treatments and skin care. Subjects will include: Ensuring a return on investment, implementation of a new service, staff incentives and device selection. 

Following participation in this session, learners should understand: How to select, implement and roll out a new cosmetic treatment in their practice all while managing a positive revenue stream.

 11:00 – 11:10 a.m.

Transition Break

 11:10 a.m. – 12:10 p.m.

 

 

 

A302 Optimizing Collections at the Time of Service

Elizabeth Woodcock, MBA, FACMPE, CPC, Principal, Woodcock & Associates

The turbulent economy has changed the dynamics of billing and collections in every medical practice across the country. Give your dermatology practice’s bottom line the boost it needs and participate in this session, jam-packed with practical advice to improve time-of-service patient collections in your practice. With more insured patients owing higher deductibles, copayments and coinsurance amounts these days, you can’t afford to let them walk out the door without paying after they receive services from your providers. Don’t let patient balances cause your accounts receivables to balloon. Using her rich experience in medical practice consulting and training, Elizabeth will share her proven approaches to optimize collections at the time of service.

Following participation in this session, learners should be able to understand: The foundation you need to establish to ensure a successful time-of-service collections strategy; identify effective scripts to collect at the time-of-service; and discover techniques to effectively collect from patients at the time of service.

 

B302 How to Hire Rock Stars and Hold Them Accountable in Your Cosmetic Practice

Catherine Malley, MBA, Author, Your Aesthetic Place

Following participation in this session, learners should be able to: Avoid the three most common mistakes made when hiring people in your cosmetic practice and what that costs you; know how to write an ad that acts as a magnet to high achieving rock stars; where to place that ad (free or paid) to reach the most candidates; how to qualify the candidates via internet and phone before wasting time meeting with them; the right phone and face-to-face interviewing questions to ask to find the best fit for your practice; how to motivate them to succeed; and how to hold them accountable so they do their best every month, month after month.

This session will be both informational and conversational. Attendees will hear from fellow association members and be allowed to share their own successes and failures. Together we can find solutions to the challenges of today’s workforce.

 

C302 Predictive Analytics 101: An Introduction to the Future of Healthcare

Frank D. Cohen, Director of Analytics and Business Intelligence, Doctors Management, LLC

In 2016, CMS released a report that bragged about preventing some $27 billion in payments to healthcare providers based on new advanced technologies that are designed to predict improper payment before they occur. In 2011, CMS introduced the Fraud Prevention System, or FPS, which is a series of predictive algorithms that are designed to ferret out improper payments on the Part B side and in the first three years, allegedly prevented $820 million from being paid to physicians. In essence, 100 percent of all Medicare fee-for-service claims are scrutinized prior to payment through the use of predictive analytical algorithms. What does that mean for the provider? First, CMS has made it abundantly clear that providers are expected to conduct their own internal coding and billing reviews on a regular basis. And secondly, CMS has also made it abundantly clear that providers need to engage in risk-based auditing in order to improve their ability to identify potential improper billing and coding practices. In short, probe audits are out and advanced statistics are in. In this session, Frank Cohen, renowned healthcare statistician and predictive analyst will introduce attendees to predictive analytics, including how algorithms are built and what can be done to improve the development of a risk-based audit plan.

Following participation in this session, learners should be able to: Understand the basic concepts of predictive analytics; learn about different PA algorithms and how they are built; and see how to incorporate PA or near-PA into your audit plan.

Attendees will receive a complete tool box, including documentation, worksheets, templates, sample reports and all pertinent collateral material necessary to the understanding of predictive analytics and how it applies to healthcare organizations.

12:10 - 1:30 p.m.

ADAM Business Meeting and Lunch

 1:30 – 3:00 p.m.

 
 

A303 Coding, A/R, Billing Round Table

Sarah Nielson, Practice Administrator, Center for Dermatology & Plastic Surgery
Elizabeth Woodcock, MBA, FACMPE, CPC, Principal, Woodcock & Associates

Coding, A/R and Billing are critical to every practice. Participate in this interactive session where you will hear and learn from experts ready to share their successes and challenges. This panel will discuss coding and billing along with various topics from internal controls to revenue leaks that affect our everyday needs in coding, billing and A/R. Participate in this open discussion to learn the latest trends and best practices along with sharing your successes and challenges.

 

B303 Cosmetics / Skin Care Round Table

Kirstie Jackson, Practice Development Coordinator / Clinical Research Coordinator, Chicago Cosmetic Surgery and Dermatology
Alisha Merlo, Director of Professional Relations, colorescience
Neena Bhatti, MD, Advanced Dermacare & Skin Solutions
JoElle Lee, JoElle Skincare
Josh DeBlasio, Vice President of Sales, PCA Skin
Catherine Malley, MBA, Author, Your Aesthetic Place

Following participation in this session, learners should be able to better understand the latest trends and benefits to the inclusion of cosmetic procedures and aesthetic skin care in the modern general dermatology or aesthetic practice environment. Round table discussions are an ADAM favorite and designed to be informative and interactive. We will discuss, provide ideas, examples and suggestions as to how the inclusion of cosmetic services and skin care will keep your practice current, enhance patient care and increase retention while creating a new revenue stream. Questions are answered by presenters as well as session attendees, through sharing successes and failures.

 

C303 New Technology / New Services Round Table

Jessica Pape, Practice Administrator, Chicago Cosmetic Surgery and Dermatology
Josh DeBlasio, Vice President, Sales, PCA Skin
Frank D. Cohen, Director of Analytics and Business Intelligence, Doctors Management, LLC

Following participation in this session, learners should be able to better understand new technologies and new services that are successfully working for those around the table. This lively discussion will include various types of services.